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| Category |
Business: Marketing_and_Sales
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| Category 2 |
Business: Internet
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| Category 3 |
Business: Advertising
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| Description |
This intensive, 1/2 day workshop will help companies better understand the social web and how a combination of social media and search engine optimization can help increase awareness, better connect with customers and grow sales.
Along with strategy development and specific tactics, this workshop includes numerous case studies and specific guidance on a mix of social media marketing tools ranging from blogging to social networking to marketing with Twitter.
Learning Objectives
Understand the Social media landscape
Building a social media roadmap
Monitoring & listening tools
Social media case studies: networking, blogging, tweeting
Integrating SEO with Social Media
Measuring success
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| Additional Information |
**Special Bonus** Those who attend the full day workshop will receive access to DMA's Search Engine Marketing Level I e-Learning course and credit towards the DMA Search Engine Marketing Certification Program.
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