Venue: ITC Sheraton Hotel

Location: Delhi, India

Event Date/Time: Sep 23, 2009 End Date/Time: Sep 24, 2009
Registration Date: Sep 23, 2009
Early Registration Date: Jul 20, 2009
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Mobile VAS Summit 2009...

“Identifying & evaluating the successful growth strategies & the future directions for VAS”
September 23, 24 2009, ITC Sheraton, New Delhi, India

For more info on the event

Early bird discount – Limited seats left – Book Now!!!!!...

Mobile value-added services hold a tremendous revenue-generating potential in India which could rake in around Rs 18,000 crore by 2012. It will contribute about INR 6,000 crore to total revenue from telecom operations by end of 2009. This is likely to go up to Rs 18,000 crore by 2012.

Indian telecom companies further created a record of 15 million customers in January 2009, indicating that the world’s fastest growing telecom market remains untouched by the economic slowdown. This is a global record for any telecom market. The number of phone connections in India — mobile and landline — has crossed 400 million as of early 2009. Mobile phone users now account for close to 91% of the country’s telephone base with 362.3 million connections, With ever rising cellular subscribers, voice is increasingly becoming a commodity. Service Provider's are experiencing low ARPU's and high subscriber churn rate. Over the last 6 years, the Indian telecom industry has realized the importance of Mobile Value Added Services. Propelled by the need to bring in service differentiation, operators are bringing new value added services in order to satisfy the growing demand of Indian consumers. VAS is increasingly a growth area which helps the operator to maximize revenue and grow their ARPU. Presently Mobile VAS accounts for 10% of the operator’s revenue, which is expected to reach 18% by 2010. VAS can greatly be improved with forthcoming 3G launch. The revenue from mobile value added services has already touched 4600 crore.

The event will gather representatives from leading wireless operators, handset manufacturers, content developers, music & film companies, cartoon artists, game makers and musicians for ring tones, music, gaming, sports, mobile imagery, WAP, wall papers, logos, SMS based contests and streaming audio & video.

It gives me immense pleasure in welcoming you to Virtue Insight’s VAS Summit Asia 2009, and I wish you all the very best.

Key Themes Discussed at this Conference
• Examining the innovative VAS services which are appealing to Indian consumers.
• Grabbing the 3G opportunity: regulation, network deployment, business models
• Business applications: Best practices, service offerings & deployment
• Global marketing strategies in order to incite the user to use advanced data services.
• Strategies on boosting the penetration of mobile VAS usage in smaller cities and rural areas.
• What is the potential for mobile content and entertainment in India ?
• Exploiting the opportunities created by technology convergence
• Positioning yourself in light of new market entries
• Analyzing the worldwide trends in VAS & the lessons for India.
• What is the role of mobile operators in delivering mobile content?
• VAS as a contrivance for improving customer & brand loyalty.
• Increasing ARPU with value added services, entertainment and content
• Areas to be focused by network equipment vendors to tune themselves in the Indian environment.
• Expectations from handset manufacturers for introducing innovative mobile VAS service offerings.
• Role of the regulators and their impact in the region
• Reviewing the revenue generating models in mobile internet, advertising, games, LBS, entertainment and banking

Key Speakers:
• NK. Goyal, President, Communications & Manufacturing Association of India (CMAI)
• Suresh Jayaraju, Head – Wireless Business, Google (TBC)
• L.V. Sastry, Vice President & Head, Bharti Airtel
• Shekhar Agrawal, Sr. Vice President - Enterprise Business, Vodafone
• Harbinder Narula, Vice President - India & Middle East, Aryty(Former Head of content Acquisitions & Partnerships, Google)
• Bharat Bhatia, Regional Director for Global Govt Affairs, Motorola
• Sunzay Passari, Vice President - VAS, Content & Devices, Essar Teleholdings & BPL Mobile Communications
• Satyen Gupta, Chief Regulatory Advisor, BT Global Services-SAARC Region
• Sandeep Keshkar, DGM(NSS) Services, MTNL
• Pradeep Dwivedi, Sr. Vice President - Marketing & Product Management, Tata Teleservices
• Jasmeet Gandhi, Head - Services - Marketing and Devices, Nokia
• Anuraj Gambhir, Head – Multimedia Strategy & Innovation, Ericsson
• Neeraj Sonker, Vice President, Tata Communications
• Suresh Kumar, Head - New Business Initiatives, Netxcell
• Amit Mehta, Head Sales & Marketing - VAS, SDP & Mobility Solutions, Tata Consultancy Services
• Sanjay Tripathi, UIDG, Tech Mahindra
• Sridhar T. Pai, CEO, Tonse Telecom

Who Should Attend
Head of Content , VP of Sales & Marketing , Director of Technology, Head of Project Management, VP/Head of Business Development, Business Strategy Director, Head of Network Strategy, VP/Head of Product/Application Development
Head of Research & Development, VP/Head of Portal Strategy, User Interface Development, VP Application Development

Target Audience - Industry
Telecom Service Providers, Cellular Service Providers - GSM & CDMA, VAS, Technology & Platform Companies, Content Aggregators, Content Owners Next Generation Content Solution Providers, Telecom Associations & Regulators, Handset Manufacturers - GSM & CDMA, Portal Providers, VAS Consulting and Research Organizations, Venture Capitalists, Multimedia Service Providers, Software Developers, System Integrators, Security Providers, Entertainment & Electronic Media, Mobile Internet Applications & Solution Developers, Smart Card Manufacturers, DoT, DIT, Ministries & Regulatory, Service Organizations

Why Should You Attend

Get more from the event, with a broader scope bringing the whole communications value chain together. Enjoy and make the best out of our dedicated networking drinks time, meet the leading international vendors showcasing the technology of tomorrow in the co-located exhibition. Expand your knowledge of the latest business models and technologies in the high-level conference.

- 2 day Conference only - available for only INR 20,000
- 1 day Conference only - available for only INR 15,000
- If you would like to send more than 1 person then take advantage of the 3 for 2 offer. Send 3 people but only pay for 2.
- Special offers available for - Group booking - if you want to bring in your clients along
Please note that early bird discounts are available now….

Ordering Delegate Place
Ordering is simple! All you need to do is simply reply to this email with the number of passes you require or you can simply call and book your place on
TEL: +91 (44) 64998743. Email -
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Sponsorship or Exhibition

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- Meet potential clients face to face
- Target your marketing campaign
- Present your latest products and ideas

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