Event Date/Time: Sep 28, 2009 End Date/Time: Sep 29, 2009
Registration Date: Sep 28, 2009
Early Registration Date: Jul 28, 2009
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Despite the economic downturn, pharmaceutical sector is holding up very well. There is great potential in the Asian market for regionally-based OTC manufacturers with strong marketing divisions, but growth rates and trends will be far from uniform across the region.

As an OTC expert, you have a mission!

1. Identify and evaluate the scale of growth opportunities
2. Benchmark competitors and peers
3. Weather the global downturn

To help you do this, the Asia Business Forum presents OTC Pharma Asia, a 2-day conference that explores on key trends and strategies in pharmaceuticals with an objective of navigating towards emerging opportunities, market drivers, and profitable ROI strategies. This provides a platform that reflects the industry’ changing landscape and facilitates in-depth discussion on Over-the-counter Drugs issues.

Advance into the battle and be your company’s troop of highly skilled OTC professionals. Be equipped with:
• Current Market Size Forecasts
• Overview of Over the Counter Market
• Discussion of Issues and Trends in OTC
• Consumer Advertising and Promotion
• Rx-to-OTC Switch Industry
• Regulatory Environment
Explore the terrain ahead and plot a course for the business to grow.

• Major therapeutic areas treated by OTC products
• Key industrial players in the OTC market
• Drug Supply Chain
• Regulatory and Policy
• Customer Care for OTC Consumers
• Technological innovations
• Sales and marketing models


Royal Plaza on Scotts Hotel