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The objectives of PAMRO entail the creation of a forum for industry organisations; media research providers, media owners, marketers and advertising agencies in different African countries to exchange knowledge and to learn from one-another’s successes and failures, to ensure the highest quality and to harmonize our research methodologies so that we will eventually have a continental media research database. The latter will make Africa the leader in the world in providing a research database for the growing number of global media owners, marketers and agencies. We are including the Indian Ocean Islands into all our activities and under scribe the rules of market research bodies such as those of the World Organization for Research Professionals [ESOMAR]
This three-day Pan-African Conference provides a platform to share knowledge among media practitioners and researchers from across Africa, as well as international researchers focused on African media.
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