The 2nd Workshop on Strategy and Marketing (WSM2009)
Venue: Beijing
Event Date/Time: Nov 14, 2009 | End Date/Time: Nov 15, 2009 |
Registration Date: Oct 15, 2009 | |
Paper Submission Date: Aug 25, 2009 |
Description
1. Strategyâ‘´ New Theory, Method, Technology of Strategy
⑵ Strategic Management Tools and Application Analysis
â‘¶ Strategic Risk Management
â‘· Global Strategy and Local Risk
⑸ Strategic Leadership
⑹ Regional Economic Strategy and Sustainable Development
⑺ Traditional Chinese Thought and Strategic Management
â‘» Strategic Management under the Global Economic Crisis
⑼ Internet and Strategic Management
⑽ Research on the Strategic Management of Nonprofit Organizations
⑾ Strategic Management Practices
2.Marketing⑴ Marketing Models and Case Analysis
⑵ Research on Consumer Behavior, Customer Satisfaction Model and Customer Loyalty
â‘¶ Marketing Channel Development, Design and Management
â‘· Strategies on Product Brand, Package, Retail, Pricing, Distribution and Promotion
⑸ Integrated Marketing Communications
⑹ Marketing Innovation
⑺ Theory of Marketing Aesthetics
â‘» Marketing Ethics and Social Responsibility
⑼ Internet and Marketing
⑽ Marketing Management of Nonprofit Organizations
⑾ Research on Development Trends and Hot Subjects of Marketing
â‘¿ International Marketing