The 2nd Workshop on Strategy and Marketing (WSM2009)

Venue: Beijing

Location: Beijing, China

Event Date/Time: Nov 14, 2009 End Date/Time: Nov 15, 2009
Registration Date: Oct 15, 2009
Paper Submission Date: Aug 25, 2009
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Topics: (All submissions should include, but are not limited to the followings)

1. Strategyâ‘´ New Theory, Method, Technology of Strategy

⑵ Strategic Management Tools and Application Analysis

⑶ Strategic Risk Management

â‘· Global Strategy and Local Risk

⑸ Strategic Leadership

⑹ Regional Economic Strategy and Sustainable Development

⑺ Traditional Chinese Thought and Strategic Management

â‘» Strategic Management under the Global Economic Crisis

⑼ Internet and Strategic Management

⑽ Research on the Strategic Management of Nonprofit Organizations

⑾ Strategic Management Practices

2.Marketing⑴ Marketing Models and Case Analysis

⑵ Research on Consumer Behavior, Customer Satisfaction Model and Customer Loyalty

⑶ Marketing Channel Development, Design and Management

â‘· Strategies on Product Brand, Package, Retail, Pricing, Distribution and Promotion

⑸ Integrated Marketing Communications

⑹ Marketing Innovation

⑺ Theory of Marketing Aesthetics

â‘» Marketing Ethics and Social Responsibility

⑼ Internet and Marketing

⑽ Marketing Management of Nonprofit Organizations

⑾ Research on Development Trends and Hot Subjects of Marketing

â‘¿ International Marketing


Additional Information

Submission Deadline: August 25, 2009 Notification of Acceptance: September 25, 2009 Registration Deadline: October 15, 2009 Conference Date: November 14 to November 15, 2009