Strategic Positioning for Executive Education Providers (EM3)

Venue: Grand Copthorne Waterfront, Singapore

Location: Singapore, Singapore

Event Date/Time: Sep 14, 2009 End Date/Time: Sep 15, 2009
Early Registration Date: Aug 19, 2009
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Corporations are recognising the importance of developing human capital, which led to the rise in demand for professional development and executive education. Executive education providers must be well-equipped to strategically position their programmes to meet the needs of corporations. To emerge as a leader, it is imperative for executive education providers to demonstrate innovativeness and flexibility in producing curriculums that mirrors the global economic environment.

Do you know how to build a strong institutional brand while championing the role as knowledge providers?
Is your Institute armed with the skills to respond effectively to changing market demands?
How can you leverage on strategic alliances to increase your corporate visibility?

This 2-day insightful conference has congregated the best minds in the executive education industry and you will hear case studies on how to successfully review and revitalise your marketing and branding strategies in order to remain relevant. Hear how McGill University and Universiti of Putra Malaysia strategically positioned and differentiated themselves from competitors. Grab this opportunity to uncover how strategic partnerships created mutual benefits for AGSM and corporate organisations. Learn how Asian Institute of Management created an environment for thought leadership with a focus on research and pedagogy. Do not miss this opportunity to discover the critical elements to successfully distinguish your executive education programme.

For more details, please visit

For more information, please email Ms Rena Lin at or call us at +65 6372 2202.