Event Date/Time: Sep 15, 2009 End Date/Time: Sep 16, 2009
Early Registration Date: Jul 31, 2009
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Description

Nearly everyone agrees that real-time collaboration, online communities and social and professional networks present enormous opportunities as marketing channels. Just how to execute an effective interactive marketing strategy to provide sales lift, particularly B2B sales, remains a mystery for many. Some companies have jumped on the bandwagon with great results while others have spent time and money with limited success. What is working and not working? Which avenues work best for B2B? Why do some fail and others succeed?

Come hear from visionaries who will help you understand the growth and appeal of communities while presenting the results of the newest research targeted specifically at the online marketing issues you face.

During this two-day, information-packed Summit, B2B marketing and advertising professionals will share real-world examples of Social Commerce strategies and tactics that have driven sales lift, increased customer loyalty, and produced actionable metrics and measurable ROI. Interact with members of OfficeArrow’s community of small business owners and Office Professionals to find out what works best for brand building, fostering interaction and loyalty to ultimately influence buying behavior.

Who should attend?
* C-Level Executives
* Marketing Professionals at the Director, VP and SVP levels
* Sales and Channel Sales Professionals
* Small Business Owners and Entrepreneurs

What will you learn?
* How to build B2B Social Marketing Strategies that yield measurable results
* Best practices for B2B Social Commerce that you can apply to your own efforts
* How to quantify B2B Social Commerce efforts
* Enhance online customer interaction & loyalty
* How to use B2B Social Marketing to test new products; cross-sell/up-sell; create sales lift

Venue

800 Spring Street NW
Atlanta
Georgia
United States
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Additional Information

To ensure each attendee has the optimal experience, we have limited capacity to 300 people. Sign up by July 31, 2009 and save $100 off the regular conference pricing. Early-bird registration price: $699 Registration price after July 31: $799 Questions? Contact Robin Holtson by email or by phone at 1-877-277-6981.