Reducing Medicare Marketing Costs While Boosting Enrollment

Venue: Internet

Location: Internet, California, United States

Event Date/Time: Aug 12, 2009 End Date/Time: Aug 12, 2009
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Competitive jockeying, compliance challenges, shifting consumer priorities, and sustainable membership growth create a pressure-packed environment for Medicare Advantage plans. All during a time when marketing budgets have been slashed. This seminar offers specific strategies to decrease Medicare marketing spending while improving enrollment results.
From improved customer segmentation to lead generation tactics, plans need to reduce member acquisition costs and continue to hit aggressive enrollment targets.