Effective Marketing Research Strategies & Methodologies (Marketing, Research)

Venue: JW Marriott Hotel

Location: Kuala Lumpur, Kuala Lumpur, Malaysia

Event Date/Time: Aug 24, 2009 End Date/Time: Aug 25, 2009
Registration Date: Aug 23, 2009
Early Registration Date: Jul 28, 2009
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With the increased complexity of the market situation today, market research is now on the top agenda of many organisations, whether big or small. Whenever market environment changes, or economic conditions fluctuate, or competition build ups and technology evolves rapidly, the payoff from doing effective market research can be substantial.

This 2-day highly interactive Course will highlight the use of research strategies and methodologies to enable stronger strategic thinking & plans. It will benefit the participants as they learn about:

>> Better business decisions making on development and marketing of new products

>> Using data analysis for segmentation and positioning

>> Evaluating research requirements and select the most appropriate research methodologies to make research more reliable and productive

>> Avoiding unneeded, unfocused and unrelated research information with better questionnaire design and many more…


183 Jalan Bukit Bintang
Kuala Lumpur
Kuala Lumpur