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| Category 2 |
Education: Higher_Education
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| Description |
Good stewardship that shows personalized appreciation and demonstrates proper gift usage is even more critical when a recession increases cultivation periods and donor hesitation. Centering your institution's stewardship plans around donor needs creates the best opportunity for this personalized attention. However, shop resource cuts and more personnel taking on relationship-building responsibilities make it increasingly difficult to maintain consistent, donor-centered stewardship.
Join us for the Building a Donor-Centered Stewardship Effort conference to learn how to respond to these challenges and develop strategic donor-centered stewardship at your institution. This event will help you:
* Determine your donors' intent and motivations
* Systematically track, warehouse, and analyze your donor intent information
* Prioritize your stewardship efforts based on a resource audit
* Assess the effectiveness of your stewardship actions
* Work with leadership to make your case and implement your stewardship plan
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| Additional Information |
Who Should Attend:
Development managers – including leaders in advancement services and stewardship – interested in strategically rethinking their donor relations processes will learn how to determine donor intent, manage intent data, and refocus to implement an effective donor-centered process.
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