From your fundraising events to your publications to your alumni travel opportunities, focus groups can provide you understanding of the whys and wherefores underlying your constituents' preferences in a way not found by using quantitative data. However, without careful planning and guidance, your shop can easily lose sight of its original objectives and unwittingly compromise the validity of your focus group results.

Join us online to learn how to design and execute each phase of a successful focus group effort, including:

* Determining which projects are appropriate for qualitative research
* Drafting proper project objectives
* Working out logistics
* Creating session materials
* Conducting your sessions
* Reporting your results

Who Should Attend: All advancement professionals charged with determining which services meet their constituents' needs will learn how to effectively use focus groups during their duties.