Using Leadership Giving to Build Your Annual to Major Gift Pipeline

Venue: Webcast

Location: Online, Other

Event Date/Time: Sep 28, 2009
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A well-designed leadership giving program provides an institution both a predictable revenue stream and a bridge to connect annual donors to their major giving potential. Unfortunately, these benefits can be washed away if you fail to design your leadership levels thoughtfully or you do not place an emphasis on face-to-face annual solicitation techniques.

Join us online to overcome these challenges by developing the broad leadership giving base that will both support your on-going budget and yield long-term major donors.


Additional Information

What You Will Learn: Annual and leadership giving managers should attend both sessions to: * Learn how to thoughtfully establish leadership giving levels * Respond to objections when redefining their levels * Identify prospects to fill each level of a program * Learn how a frontline annual gift staff can bridge prospect pipeline gaps * Make the case for a frontline staff * Design frontline staff responsibilities * Use a frontline program to build a shop's professional pipeline Annual giving officers charged with frontline duties should attend session two to learn how to: * Identify prospects * Cultivate relationships * Effectively solicit and close their personal solicitations