Marketing and Communicating Institutional Affordability in 2009
|Event Date/Time: Sep 10, 2009||End Date/Time: Sep 10, 2009|
Join us for this "how-to" approach to re-crafting institutional messaging about costs, value, and affordability before your next recruitment cycle begins. You will learn:
* How to clearly explain institutional cost structure to prospects and applicants early in the cycle before they eliminate your college from the search process.
* Strategies for re-branding institutional marketing materialsâ€“in print and on the webâ€“to meet the needs of an increasingly price sensitive applicant pool.
* Conversational techniques to explore the affordability question with prospects and applicants at college fairs and interviewsâ€“do you know how to get them to talk to you about their financial concerns?