Marketing and Communicating Institutional Affordability in 2009

Venue: Webcast

Location: Online, Other

Event Date/Time: Sep 10, 2009 End Date/Time: Sep 10, 2009
Report as Spam


The recession has clearly affected consumer choice behavior in the college search process. To avoid having students self-select themselves out of higher-cost institutions, marketing and enrollment professionals will need to better communicate institutional value and affordability early in the application cycle.

Join us for this "how-to" approach to re-crafting institutional messaging about costs, value, and affordability before your next recruitment cycle begins. You will learn:

* How to clearly explain institutional cost structure to prospects and applicants early in the cycle before they eliminate your college from the search process.
* Strategies for re-branding institutional marketing materials–in print and on the web–to meet the needs of an increasingly price sensitive applicant pool.
* Conversational techniques to explore the affordability question with prospects and applicants at college fairs and interviews–do you know how to get them to talk to you about their financial concerns?


Additional Information

Who Should Attend: Admissions, marketing, and communication professionals who are preparing for the upcoming enrollment cycle will benefit from this webcast. Financial aid professionals seeking new communication strategies will also benefit from sharing ideas about the affordability conversations.