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Sept 22, 2009, Palo Alto Westin, CA: At the 3rd Bay Area Life Sciences Marketing Strategy Forum, Simon-Kucher & Partners Life Sciences experts will present this year’s top commercialization, pricing, reimbursement and marketing trends and case study examples from leading companies in the Life Sciences industry. The keynote address, titled: 2010 and Beyond: Implications of US Healthcare Reforms for Life Sciences Innovators, will be presented by Dr. Thomas G. Rundall, Ph.D., Professor of Health Policy and Management, University of California, Berkeley. Other topics include • Preparing for trends and challenges in the changing US healthcare environment, Innovative contracting and risk-sharing schemes: a new paradigm for global pricing, reimbursement and market access strategies, Biosimilars and the strategic marketing implications for biotech companies, Successful valuation of Life Sciences innovations: maximizing the value of your assets and Exploring the unique challenges for breakthrough medtech innovations in a constrained payment environment. Please visit www.simon-kucher.com/lsforum for more details and to register online, or email us at lsforum@simon-kucher.com or call us at (650) 641 4300.
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