Event Date/Time: Sep 17, 2009
End Date/Time: Sep 17, 2009
Sep 04, 2009
With more than 2.000.000 students, and rising, Germany is the largest student market in Western Europe. With a high income and high student mobility rate, Germany is an attractive country to recruit students. However, the success rate of different educational products can vary substantially in Germany. In this workshop you will learn about which educational products can be marketed at which realistic success rate in Germany, which marketing channels can be used and which factors influences the marketing process.
The following topics will be discussed:
* The German student market;
* Trends in the German Higher Education market;
* The marketing process;
* Factors that influences the marketing process.
At the end of the seminar participants should:
* Be more familiar with the German student
* Have a clearer picture of the educational
products which can be successfully marketed
Staff members responsible for internationalization and student recruitment as well as staff members responsible for communication and public relations.
Duration: 14.00 - 18.00
Language seminar: English
Fee: 30 Euro per person incl. German VAT
Number of participants: A minimum of 20 participants
Deadline application: 04.09.2009
Partner: The seminar will be organized in coorporation with Edunection