Increasing the Marketability of Your Academic Programs
Event Date/Time: Oct 13, 2009
End Date/Time: Oct 13, 2009
One of the best ways to attract students to your institution, and thereby increase the flow of revenue, is to offer high quality academic programs that lead to the jobs and graduate schools that they want. Yet most colleges and universities do not understand how, nor fully utilize, the many opportunities they have to more effectively position their academic programs.
Join us for the Increasing the Marketability of Your Academic Programs webcast to learn 13 strategies for maximizing the marketing potential of your academic and co-curricular areas.
Topics to be addressed include:
* Understanding the desires and motivations of today's traditional-age student
* More consistently identifying your competition for prospective students
* Understanding the relationship between strategy and tactics
* A review of thirteen strategies that will help you differentiate your academic offerings from your competitors' offerings
Who Should Attend:
This webcast will provide practical pointers for administrators and faculty looking to maximize the return on their marketing dollars. This includes senior staff members, chief academic officers, admissions directors, deans, department heads, and school/program-specific marketing directors.