Parent Giving: Starting in the Annual Fund and Cultivating Major Gifts
Event Date/Time: Oct 26, 2009
Given the difficult fundraising environment, institutions need to broaden the donor base for both the annual fund and major gifts. Parents present both a unique opportunity and set of challenges to solicit for additional support.
Join us online to learn how to best engage parents and solicit support for both the annual fund and major gifts.
Who Should Attend:
This two part web conference is for advancement professionals who want to start a parent giving program and identify and cultivate parents as major gift prospects out of that program.
Part One: This event will walk annual giving professionals through the process of developing a parent giving program.
Part Two: This event will show annual and major giving professionals how to cultivate parents as major donors.