Course Objectives
How can organizations increase sales and reduce expenses especially in the face of a global recession?

The answers were first conceptualized 2,500 years ago in ancient China by one of history's greatest strategist, Sun Zi. His Warring Strategies are used and adapted by many business and political leaders today.

This full day session will:
• Unleash the BUSINESS WARRIOR in you to win, generate and
maximize ROI for your organization.
• Highlight key learnings from Sun Zi to challenge your mind to
attain victory in event management

Who Should Attend?
Middle to senior-level managers who are involved in the management, sales and marketing of events

Speaker Profile: Alan Go Managing Director of CMCresco Pte Ltd (Training & Consultancy Subsidiary) A strong proponent of Sun Zi Art of War, Alan Go has over 15 years of sales, marketing and business development experience in the MICE, B2B trade services, education, IT and finance services sectors. Alan has conducted numerous programmes in sales, marketing and revenue management where he shares proven strategies with executives of all levels. His training is highly practical, engaging and relevant to the daily management of sales, marketing and revenue processes. A highly motivated trainer, he specializes in the business psychology of customers and strategies to increase mindshare, market share and market creation.