Marketing to Baby Boomers Conference (MSI)
Venue: Singapore Marriott Hotel
|Event Date/Time: Nov 19, 2009||End Date/Time: Nov 20, 2009|
|Registration Date: Nov 19, 2009|
|Early Registration Date: Oct 14, 2009|
Do you know what Baby Boomers want, and how to effectively cater to their needs?
Is your brand able to inspire Baby Boomers to lead positive lives and position itself at the forefront of your industry?
Can you ensure your brand, products and services stay relevant, in the minds of these consumers?
This 2-day conference on â€œMarketing to Baby Boomersâ€ will equip you with the marketing techniques and strategies to effectively reach out to Baby Boomers today. Understand the concerns of this mature consumer group, and determine what matters most to them. Hear how ParkwayHealth engaged in services marketing and revitalised its marketing mix to bring greater value. Also, learn how American Express built lasting relationships with a Personal Touch. Uncover marketing hot buttons that enhances your brand through case studies of AXA Insurance, Centrum, Iflex and Cederroth L300.
Participate in thought-provoking panel discussions on â€œBaby Boomers: What Works & What Doesnâ€™tâ€ which includes participants from CTC Holidays, Group RCI, Aviva Asia and TNS. Also, immerse in the highly controversial topic on â€œEthical Marketingâ€, with MOH Holdings as the moderator along with OCBC, Manulife and Dynaforce. This is your chance to learn how you can position your brand at the forefront of this booming industry.
For more details, please visit http://www.conferences.com.sg/S1353-MSI-11A-L.pdf or http://www.conferences.com.sg/conf-msi.htm
For more information, please email Ms Lorraine Tiang at firstname.lastname@example.org or call us at +65 6372 2201.