Marketing to Baby Boomers Conference (MSI)

Venue: Singapore Marriott Hotel

Location: Singapore, Singapore

Event Date/Time: Nov 19, 2009 End Date/Time: Nov 20, 2009
Registration Date: Nov 19, 2009
Early Registration Date: Oct 14, 2009
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Brimming with disposable income and luxuries of time, Baby Boomers possess the means to fulfil their desires, and pursue their dreams. Breaking free from the stereotype personas of boring consumers, they crave for brands that excite and add rejuvenating twists to their golden age. Marketers are now poised with the arduous task of attracting Baby Boomers, creating and developing brands that connect with them. Faced with these challenges, there is an urgent need for marketers to acquire current and effective marketing strategies in order to reach out to this target group.

Do you know what Baby Boomers want, and how to effectively cater to their needs?
Is your brand able to inspire Baby Boomers to lead positive lives and position itself at the forefront of your industry?
Can you ensure your brand, products and services stay relevant, in the minds of these consumers?

This 2-day conference on “Marketing to Baby Boomers” will equip you with the marketing techniques and strategies to effectively reach out to Baby Boomers today. Understand the concerns of this mature consumer group, and determine what matters most to them. Hear how ParkwayHealth engaged in services marketing and revitalised its marketing mix to bring greater value. Also, learn how American Express built lasting relationships with a Personal Touch. Uncover marketing hot buttons that enhances your brand through case studies of AXA Insurance, Centrum, Iflex and Cederroth L300.

Participate in thought-provoking panel discussions on “Baby Boomers: What Works & What Doesn’t” which includes participants from CTC Holidays, Group RCI, Aviva Asia and TNS. Also, immerse in the highly controversial topic on “Ethical Marketing”, with MOH Holdings as the moderator along with OCBC, Manulife and Dynaforce. This is your chance to learn how you can position your brand at the forefront of this booming industry.

For more details, please visit or

For more information, please email Ms Lorraine Tiang at or call us at +65 6372 2201.


320 Orchard Road

Additional Information

Pricing: S$1695