| Description |
A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, Bing, Ask, etc.) Additionally, the site must satisfy the needs of site visitors.
Ultimately, the site must be profitable for the Web site owner. Can a single site satisfy all of these groups? This workshop will demonstrate that these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.
WHO SHOULD ATTEND:
Anyone who promotes Web sites as part of their work should attend this workshop! Web marketers should understand all parts of a search marketing campaign - optimization, shopping search, paid inclusion, and pay-per-click solutions.
For new and experienced marketers:
Whether you are a new marketer or a seasoned veteran, this workshop will help you take your campaigns to the next level of effectiveness.
For new and experienced web designers:
Minimize advertising expenses by creating search-friendly and cost-effective site designs. Learn how to avoid common pitfalls early in the design process.
Attendees may come from many different industries, including:
Web site designers and developers
eCommerce
Business development
Web site usability
Direct marketing
Media buying
Affiliates
Public relations
Web analysts
Sales and marketing consultants
Non-profit agencies
Or any job that requires site development and promotion
BENEFITS
Many search engine marketing speakers are new to the industry or merely repeat information disseminated by more experienced professionals. Why learn search-friendly design from speakers who do not design for a living? Learn from the leading industry expert on search-friendly and user-friendly interfaces in the field of search engine marketing.
Build a Web site that satisfies both your site's visitors AND the search engines
Design do's and don'ts
Successful Web site information architecture - learn what search engine marketers don't know
Avoid costly copywriting and design mistakes
Link development research: tips and tools
Learn proven techniques and strategies for long-term results
|
|
