Event Date/Time: Sep 25, 2009 End Date/Time: Sep 25, 2009
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The Good Web brings together marketers, brands, and causes to share their secret ingredients of success for building awareness and participation around movements they believe in.

These pioneers use every online feature available to communicate and build community for the good of humanity and planet. Social networking, games, mobile, email, micro-blogging all add up to a multi-channel, real-time advocacy program that is accessible to millions.

Speakers will highlight several aspects of their process and success with online marketing while providing us with the answers to three fundamental questions:

1. What tools, tips and techniques are you using to get your message out (especially new ones that most people haven't heard of)?

2. How successful are those techniques (alone and together), and how do you measure their success?

3. How do you balance business and responsibility (how do you pay for what you do)?

Most importantly, attendees will learn practical steps they can use today, not 6 months from now, to help build the support and participation that they’ve always wanted to achieve.


Olivia Zaleski
Environmental Journalist
CNN, The Business of Green


Ken Rother
Treehugger & Planet Green

Dave Kingsbury
Senior Cognitive Anthropologist
Crispin Porter + Bogusky

Andrew Davison
Chief Marketing Officer

Jason Rzepka
VP, Public Affairs
MTV Networks / MTV360

Cindy Gallop
CEO and Founder
If We Ran The World

George Stewart
Executive Vice President
Demand Media / Livestrong.com

Thomas Gensemer
Managing Director
Blue State Digital / My.Barackobama.com

Raffi Krikorian
Founding Partner
Synthesis Studios

Daniel Schutzsmith
Vice President
Core Industries

Katherine McLane
Communications Director
Lance Armstrong Foundation

Chris Gebhardt
Executive Vice President and General Manager


333 West 23rd Street
New York
New York
United States

Additional Information

Ticket Info: $99 Non-profit / $199 Professional Register Now