Measuring Marketing Effectiveness Workshop (PM9)

Venue: The Excelsior, Hong Kong

Location: Hong Kong, Hong Kong

Event Date/Time: Nov 12, 2009 End Date/Time: Nov 13, 2009
Early Registration Date: Oct 14, 2009
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Today's marketing function is under immense pressure to reduce cost, improve effectiveness and increase contribution to growth. Marketing leaders are increasingly held accountable for ensuring that each marketing dollar is being put into its optimal usage. They are constantly challenged to allocate resources to achieve the greatest ROI. However, given shrinking marketing budgets and dramatic fragmentation of media channels, marketing resources allocation decisions have never been more complex than before.
Have you grasped the key techniques needed to prove that your marketing programmes are generating profits for your company?
Can you capitalise on measurement results for future campaigns?
This 2-day dynamic and interactive workshop, led by Guy R. Powell, will provide you with the latest measurement tools and how they can be applied to your business. Packed with insightful case studies from the software, telecommunications, F&B and automobile industries, you will learn how to track and evaluate the impact of your marketing campaigns. ROI analysis must form the basis for marketing decisions.

For more details, please visit or

For more information, please email Ms Lorraine Tiang at or call us at +65 6372 2201.


281 Gloucester Road, Causeway Bay
Hong Kong
Hong Kong

Additional Information

Pricing: S$1595