Using GREEN as a Marketing Strategy

Venue: Toronto

Location: Toronto, Canada

Event Date/Time: Sep 24, 2009
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There is a lot of buzz these days around Green Marketing. We know that consumers are looking to reduce their carbon footprint and many organizations are incorporating Green as a marketing strategy.

We know that Green Marketing can be leveraged to:
- Increase customer loyalty
- Communicate a brand that cares
- Increase employee commitment and
- Differentiate you from your competitors

The big question is - how do you leverage Green in your marketing strategy and ...given today's economic challenges, are consumers willing to pay extra to be Green?

Join us on September 24th as we bring together organizations who have embraced Green into their product lines and aligned their marketing strategy to support it. Learn what resonates and how to leverage it.


Andrew Souvaliotis, Chief Impact Officer, Air Miles Reward Program, Air Miles My Planet
Peter Johnson, Director, Sustainability, PriceWaterhouseCoopers
Susan Mey, President and Founder,
Sam Vergiris, Director of Sales, Western and Central Canada,
Business Solutions Division, D-Link Canada
Anthony Santilli, Vice President, Residential & Corporate Sales and Marketing, Bullfrog Power


Additional Information

Date: Thursday September 24, 2009 Time: 7:30am – 10:00am Location: Verity Club, 111-D Queen Street East, Toronto (Parking lot across the street) Cost: $ 75 Non-Members* $ 45 Members* $ 20 Students* *GST Included Ticket Includes: • Continental breakfast (Coffee, Juice, Fruit and Pastries) • Networking opportunities • Connections to Toronto 's marketing and business communities