Sponsorship Measurement Workshop (ESM2)
Venue: The Excelsior, Hong Kong
|Event Date/Time: Nov 26, 2009||End Date/Time: Nov 27, 2009|
|Early Registration Date: Oct 21, 2009|
Is your company utilising measurement as a tool for decision making and overall strategy?
Do you know how to qualify your sponsorship dollars from both a property & sponsors point of view?
Are you able to holistically measure & capture all returns from the multiple benefits of sponsorship?
Join us at this distinguished 2-day workshop on â€œSponsorship Measurementâ€ to debunk the often held view that sponsorship cannot be measured. Lynne will demonstrate that not only can we track and evaluate sponsorship performance, but the tools and methodologies used are similar to those being applied to other marketing mediums. Packed with real-life case studies and interactive exercises, you will learn the measurement needs of both sides of the partnership â€“ Rightsholders and Sponsoring Brands across sport, arts, music, community, or bespoke event industries.
For more details, please visit http://www.conferences.com.sg/S1356-ESM2-15B-L.pdf
For more information, please email Ms Lorraine Tiang at firstname.lastname@example.org or call us at +65 6372 2201.