Transforming frontline teams into Living Brand Champions (Living Brand)

Venue: Intercontinental Park Lane

Location: London, United Kingdom

Event Date/Time: Dec 01, 2009 End Date/Time: Dec 01, 2009
Registration Date: Nov 30, 2009
Report as Spam


In these unprecedented times lays a fantastic opportunity for organisations to distinguish themselves from others by showing customers that they really do deliver on their brand promises.

This conference will answer the question of ‘what will separate the mediocre from the fantastic’ as we move down the road to recovery. This market slowdown has made customers wiser and marketing words are no longer enough. If an organisation wants to regain or maintain customer confidence on the competitive road ahead it must act now. Take a look at the fantastic programme of the day

The answers will be made clear as we look to:

Organisations that empower their frontline teams to truly make the difference
Marketing departments that set realist and manageable customer expectations
HR functions that recruit based on a value match to the business and customer
Training departments that take words and turn them into deliverable actions
Frontline teams that have the true desire to represent customers with an honest and skilled approach
Businesses with an overall ethos of ‘one team’ with customer service excellence in mind

The battle lines are drawn. Will it be the organisations that opt for back office cost-cutting or those that encourage better frontline motivation and brand delivery that will win the race to customer advocacy? This is the time to develop your Living Brand Champions.

Just remember - moving forward, organisations will be remembered most for the behaviours and actions of their customer facing people.