Social Media in the Admissions Process – Research, Policy, and Practice

Venue: Online

Location: Online, Other

Event Date/Time: Jan 20, 2010 End Date/Time: Jan 20, 2010
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Description

As social media evolves, higher education continues to struggle with developing policies and practices for using this tool to recruit students and move them through the admissions funnel. Current research indicates that "one size does not fit all" and that not all social media approaches work for all students.

Institutions need to respond carefully to applicant trends and preferences as they are blending these tools into their current marketing strategies.

Venue

Online
Online
Other
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Additional Information

Who should attend: This webcast is designed for marketing, admissions, and enrollment professionals who are using social media in their recruitment strategies and are seeking current research and policy guidance to update their policies and practices.