Measuring the effectiveness of your institutional public relations strategies has always been a challenge. But as the push for budget accountability in higher education advances, you must find ways to demonstrate the return on investment for your initiatives.

Join us online to learn how to measure communications and public relations efforts in a logical and meaningful manner. The program will provide you with practical tips and measurement tools you can use to assess your contributions to your institution's strategic goals, rather than just relying on the standard news clipping approach.