Promotional Content Dissemination by your Sales Force
|Event Date/Time: Dec 07, 2009||End Date/Time: Dec 07, 2009|
This session provides practical advice and a methodology that helps Marketing, Regulatory and Sales work together to find the right balance between promotion and compliance. Industry experts will outline PACE, a four step methodology that is the cornerstone of an emerging standard of Good Promotional Practices for Life Science companies.
The session includes examples of how product literature is evaluated and classified, and identification of applicable regulations that impact promotional content.
Attendees will walk away with a:
Systematic approach to classifying promotional content
â€œHow Toâ€ map to build compliance into sales and marketing processes
Understanding of applicable rules and regulations that impact promotional literature
PACE: A Four-Step Methodology to Classify and Manage Your Content
PACE overview â€¦ a systematic approach that unifies the efforts of your Promotional Review Committee
How to review, analyze and categorize promotional content
Example #1: Product Literature
Analyzing and Classifying product literature, what to look for, how to assess claims
Who needs what â€¦ targeting your content by role
Example #2: Video and Rich Media Content
Special considerations for video and other rich content
Execution: What happens after final approval?
Key moments of truth â€¦ Physician Interactions and Trade Shows
Training, monitoring and follow up
Managing updates and new content
Communications History Records