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| Category |
Business: Marketing_and_Sales
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| Category 2 |
Business: Management
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| Category 3 |
Business: Advertising
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| Description |
Shahid Beheshti University ,one of the most prestigious universities of Iran, and Andishe Haye Gooya research institute (with more than ten years of experience in the field of research in Iran) have embarked on holding the First International Marketing Research Conference in the following areas:
• Role of Marketing Research in service companies and institutions
• Marketing Research in recession eras and crisis
• Role of Marketing Research in sales promotion and success of new products and services
• Role of Marketing Research in branding and advertising
• Role of Marketing Research in growth of research
• Different types of Marketing Research and methods of Marketing Research
• Role of ICT in Marketing Research
• Methods and tools of information gathering
• Marketing research in cyber space
• Softwares related to Marketing Research
• Modern techniques and methods of Marketing Research
• Motivating research in Marketing
• Rendering services, experience, research and success cases in marketing and sales of goods and services in companies and institutions.
• Masters and PHD study projects in the field of Marketing Research
We hereby invite all students, professors and managers to contribute to this event by sending papers, giving lectures, sponsorship or taking part in the exhibition which will be held along side the conference.
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