The World Health Care Congress 3rd Annual Leadership Summit on Comparative Effectiveness and Evidence Based Medicine convenes senior level executives from hospitals, health systems, health plans and government agencies to explore the evolution of evidence based medicine from concept to application. Thought leaders share best practices in applying guidelines to improve cost and quality in order to create a more efficient health care system. At this Summit, attendees gain tools and techniques required to assess the validity of data, as well as explore the impact of current comparative effectiveness initiatives and the convergence of personalized medicine to better clinical outcomes.