Creating a Production and Promotion Strategy for Online Video in Laboratory and Industrial Markets
|Event Date/Time: Jan 28, 2010||End Date/Time: Jan 28, 2010|
Vinnie Martorano with Sheldon MFG. will be presenting a case study on Sheldon's latest product launch the 3552 CO2 Incubator. Challenged with supporting a world wide dealer network, Sheldon MFG began using video to train and promote their line of laboratory incubators, ovens, and chambers. Coupled with a branded microsite, Sheldon MFG has been able to distill the differentiating features, and unique position of the 3552 in the marketplace quickly and clearly. Mr. Martorano will elaborate on the chosen content, format and results seen thus far in this latest release.
What youâ€™ll learn:
How to plan for a sales vs training video
How to use video for technical support
Strategies forpromoting your videoIdeas for video content creation
Tips for working with a video production company or agency