Creating a Production and Promotion Strategy for Online Video in Laboratory and Industrial Markets

Venue: Complimentary online conference

Location: Toronto, Canada

Event Date/Time: Jan 28, 2010 End Date/Time: Jan 28, 2010
Report as Spam


Create online presence and support for technical products using video for web as a primary vehicle. This webinar will present ideas for creating, promoting and optimizing online videos for training, sales, and technical support of products. Video for the web fits especially well with products that require set up, calibration and regular maintenance such as laboratory instruments, equipment, and industrial products with technical applications.

Vinnie Martorano with Sheldon MFG. will be presenting a case study on Sheldon's latest product launch the 3552 CO2 Incubator. Challenged with supporting a world wide dealer network, Sheldon MFG began using video to train and promote their line of laboratory incubators, ovens, and chambers. Coupled with a branded microsite, Sheldon MFG has been able to distill the differentiating features, and unique position of the 3552 in the marketplace quickly and clearly. Mr. Martorano will elaborate on the chosen content, format and results seen thus far in this latest release.

What you’ll learn:

How to plan for a sales vs training video
How to use video for technical support
Strategies forpromoting your videoIdeas for video content creation
Tips for working with a video production company or agency