Branding & Marketing Asia Higher Education (Education)

Venue: JW Marriott Hotel

Location: Kuala Lumpur, Kuala Lumpur, Malaysia

Event Date/Time: Mar 22, 2010 End Date/Time: Mar 23, 2010
Registration Date: Mar 22, 2010
Early Registration Date: Feb 22, 2010
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Does your institution have what it takes to rise up and become an internationally recognised brand in the Higher Education Industry?

Asia Business Forum’s Branding and Marketing Higher Education Conference presents to you the challenges and opportunities in positioning your institution strategically among your competitors and how best to leverage on the revolutionary tactics shared by our array of global speakers. Join us at this 2-day ideas provoking conference and learn through case studies on how universities have gained global recognition for their established brands by overcoming the following challenges:

•Building strong university brands
•Effective use of social media as a marketing tool
•Long term strategic planning and updates on latest trends
•Internationalisation and Collaboration
•Driving recruitment and admission
•Measuring Marketing and Branding KPIs
•Various branding and marketing approaches
•Strategic corporate planning
•Evaluating brand identities


183 Jalan Bukit Bintang 55100
Kuala Lumpur
Kuala Lumpur