. The conference sessions will include full-length papers, research-in-progress papers, and panels, organized under the following tracks:
A. Theoretical Foundations of mBusiness (Eusebio Scornavacca and Jonathan Wareham)
B. Mobile Value Services & Business Models (Christer Carlsson and Jan Marco Leimeister)
C. Strategies, Policies & Economics of mBusiness (Paul Pavlou and Ming-Hui Huang)
D. Mobile Entertainment (Hans van der Heijden and Sirkka Javernpaa)
E. Mobile Government (Elizabeth Fife and Jochen Scholl)
F. Contextual & Pervasive Systems (George Roussos, Hannes Werthner and Youngjin Yoo)
G. Social Networking & Societal Implications of mBusiness (Claudia Loebbecke and Keng Siau)
H. Mobile Marketing & Advertising (Indranil Bose and Angelika Dimoka)
I. Mobile User Behavior (Jan Damsgaard and Sunanda Sangwan)
J. Innovation Networks in mBusiness (Omar El Sawy and Ola Henfridsson)
K. Enterprise Applications/Mobility (Rahul Basole)
L. Industry Track (George Stefanopoulos, Managing Director, Association of Greek Mobile Network Operators)