Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness (Search & Analytics)
Venue: Business Design Centre
|Event Date/Time: Feb 19, 2010|
Practical lessons include:
- Understanding the differences and common points among web analytics programs
- Establishing common terminology
- Establish Key Performance Indicators for your website
- Establish a regular reporting program
- Learn segmentation techniques for users, campaigns and keywords
- Establishing primary and secondary conversion rates and for your website
- How to measure and report the important factors
- How to report website success 'up the ladder.
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