Rather than simply getting a checklist of "How-To's", you will learn the "Why?" Understanding the "Why" will enable you to ask the right questions in order to get the right answers in your analytics program.

Practical lessons include:

- Understanding the differences and common points among web analytics programs
- Establishing common terminology
- Establish Key Performance Indicators for your website
- Establish a regular reporting program
- Learn segmentation techniques for users, campaigns and keywords
- Establishing primary and secondary conversion rates and for your website
- How to measure and report the important factors
- How to report website success 'up the ladder.

Enter ACX5Y1 to save 15%.

Registration Information: For questions regarding registration, please call +1 800-955-2719 or send an e-mail to registration@searchenginestrategies.com. Join Our Community Facebook: http://www.facebook.com/sesconf Twitter: http://twitter.com/sesconf YouTube: http://www.youtube.com/user/SESConferenceExpo