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Enter ACX5Y1 to save 15%.
This workshop is for marketers, including: Internet marketers, search engine marketers, business marketers, sports marketers, event marketers, product marketers and corporate marketers. This includes "do it yourselfers" and entrepreneurial small business owners. The workshop is also for YouTubers who already shoot their own videos and post that content online. This includes the comedians, directors, gurus, musicians, partners, politicians and YouTubers who have created two to three million channels on YouTube.
Marketers should attend this workshop because they didn't learn about video marketing in college - because there were no courses on this topic a couple of years ago - and their marketing jobs and marketing careers are rapidly being reshaped by YouTube. YouTubers will be interested in learning how to market and promote their YouTube videos more effectively.
What Will I Learn
This workshop will show you how to implement a successful video marketing strategy in a relatively new and rapidly changing field. It will focus on YouTube, which is the top online video website with a 79% share of US visits in February 2009, according to Hitwise. But it will also cover Google Video (4.5%), MySpaceTV (4.0%) and other video sharing sites and video search engines. It will focus on the US, but it will also cover Canada and the UK, where YouTube is also the top video destination. Here is an outline of the agenda:
A short history of YouTube
The online video market
Map out your strategy
Optimize your video
Create video content
Create a channel
Engage the community
Learn video production
Become a YouTube Partner
Trust, but verify YouTube Insight
Measure outcomes vs. outputs
The road from here
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