iCMG Architecture World conference is focused on IT architecture as a specialty, which is distinct from software engineering, programming and project management and very critical for the enterprise success. The key focus areas include understanding of EAF (Enterprise Architecture Frameworks), Model Driven Architecture (MDA), Component based product line, Service-oriented Architecture (SOA), ITSM etc. which are key for the End-User Companies for reducing IT costs, ensuring system longevity and enhancing productivity.
More than 25 architects from leading End-user companies, consulting & services organizations as well as product companies are going to make presentations during 2 days architecture summit. The Architecture Summit is expected to be attended by around 100 - 125 professionals. Don't miss the largest gathering of designers, architects & managers.


Who Should Attend?
Senior Design Engineers, Software Developers, Software Testers, Software Engineers
Specialists (Systems Specialist, Technical Specialist, Lead Developer etc...)
Consultants (Lead Consultant, IT Consultants, Business Intelligence Consultants etc...)
Managers (Project Manager, Program Managers, R&D Managers, Project Leader, Development Managers, IT Managers, Technical Managers, Product Managers etc...)
Analysts (Business Analyst, Software Analyst, System Analysts etc...)
Architects (Chief Architects, Solution Architects, Technical Architects, Enterprise Architects etc...)
CXOs (CTOs, Directors, VPs, CIOs & CEOs)


Key Benefits
How to create value for your organization - Reduce Technology Cost
Understand the multi- dimensional view of business technology alignment
How to effectively define Information Systems Architecture to prevent "business disintegration "
How to clearly view an enterprise from multiple dimensions in order to cut through complexity
Understand use of Architecture for improving enterprise communications
Understanding of the cultural changes implied by process evolution
Effectively use the Architecture to anchor processes and procedures for delivering service and support for applications
Understand the political realities and organizational resistance
Number of practical examples of how to work with people who affect decisions on architecture implementation
Architecture Styles such as SOA & MDA and how it can be used for realizing change & complexity management
Better understanding of Architecture Engineering design principles.
Best practices for approaching any project that is enterprise-wide in scope
How to relate Business Models & Systems Models and their transformation into Technology Models
How to define design models and assumptions to a set of unique representations.
How to use Architecture as guidance to optimize, and rationalize your current technology and systems environments,
How to define structure for architecture governance
Key pragmatic design principles to solve the problems of data and process integrity in an SOA/MDA environment
Modeling the workflow and effective business process management
How a successful Architecture implementation tackle issues such as asset consolidation, reusability and governance
How application design and integration practices change as architects seek to implement the "agile" enterprise.
How to recognize critical success factors for implementing SOAs

For More Details Kindly Visit : http://WWW.ITArchitectureWorld.Net

Agenda Overview Sunil Dutt Jha Chief Architect CEO-iCMG Architecture for Enterprise Survival, Business Innovation & Risk Avoidance (Quarter on Quarter) Steve Towers Author, Founder & CEO, BP Group BPM and Performance Management, Scorecards and Strategy Maps Nya A Murray Chief Architect, Trac-Car Telemetry Integration Using architectural models to identify and quantify technical and business risk for new business initiatives Jon Kern Agile Manifesto Co-Author, Co-Founder TogetherSoft Airplanes to Application Development - What I Learned from Aircraft Design Pasi Karjanmaa Modeling Expert - Compuware Good application architecture determines the complexity of ensuring application longevity John M Bernhard Bernhard Enterprise Architectures Pty Ltd Experiences with Services-Oriented Solutions Architecture process (including Air New ZealandÂ’s Experience with SOA) Dr. Frederic Lafon Chief System Architect at Thales Early architecting to optimise user need understanding, optimising solution and reducing risks Ben Ponne EA Thought Leader Architecting the Enterprise Ltd Leading transformation - A business perspective Panel Discussion I - Architecture driven product innovation & realization - challenges & rewards Panel Discussion II - Does architecture result in ROI or Overhead? Panel Discussion III - Architecture driven innovation in Managing Business in turbulent time Registration  Early-Bird on or before 29 Jan 2010 AUD 999 /-  30 Jan to 12 Feb 2010 AUD 1,299 /-  After 12 Feb, 2010 AUD 1,450 /-  • Group Discounts are available Who should attend? • Architects (Enterprise, Software, Solution, Technical) • Managers (Technical , Project, Product, Quality, R&D, Process, Innovation or Strategy teams) • Directors, VPs, CXOs in End users, IT services & BPO companies Contact Us Name : Ms. Olivia Taylor Tel: +61 3 9016 0205 Mail to  : Olivia.Taylor Website: ITArchitectureWorld Tell a friend To unsubscribe:  Click here