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Facebook is seeing significant increases in the age demographics of its audiences: in 2009, 45% of Facebook users were over 26 and nearly 25% of them were over 35. Because it provides a platform to build relationships with prospective adult students in the highly competitive adult market, colleges and universities need to incorporate Facebook into their marketing strategies.
Join us for this webcast to learn how to effectively incorporate Facebook into a total marketing strategy for workforce and adult programming. You will discover various methods to engage your audience and to measure the effectiveness of your efforts.
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