According to Statistics Canada, more Canadian women than men were in paid employment during the first half of 2009. This is a dramatic shift from just a generation ago. Most marketers have always been targeting women as influencers. But now, as more and more women take on the primary breadwinners’ role, marketers should change their strategy to reflect this evolution. Your female customers are more likely than the male ones to consolidate their business with your brand. Attend this conference to learn strategies and tactics for adapting to the rapidly changing environment without losing focus on your most valuable customer.