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| Category |
Business: Advertising
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| Category 2 |
Business: Marketing_and_Sales
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| Category 3 |
Business: Management
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| Contact |
C12-6, Wisma Goshen,Plaza Pantai, 5 Jalan 4/83A,
Off Jalan Pantai Baru, 59200 Kuala Lumpur, Malaysia
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| Description |
Brand Management starts with an understanding of what a Brand means and aims to increase the value of a particular Brand for a long term period. This is useful to prevent the dreadful effects of Brand Mortality, where a Brand dies or fades off in the market due to reasons such as the existence of a new Brand. Brand Management provides a large contribution in mediating an organisation and its consumers. Thus, the precise techniques and relevant exposures to Brand Management is vital for organisations that look forward to a continuous growth in the competitive market in order to ensure long term successes of the organisation.
There would be a great need in enhancing relevant knowledge and skills on Brand Management in most organisations, especially organisations in the Middle East, where the market is superbly competitive with the existence of a variety of Brands offering similar products and services. Brand Management skills such as identifying a concise brand approach regionally and locally is then vital for organisations in the Middle East for better differentiation and to strengthen consumer appeals.
VMAC's Brand Management Middle East Conference will provide you the ultimate solution to assure your organisation as a survivor in the
competitive market during crisis and to enhance your brand value, which will ensure the existence of your brand for a long term period.
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| Additional Information |
For more information, please call us and visit our official website www.VMACGROUP.com.
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