22nd Annual Conference on Marketing Pharmaceuticals: Integrated Marketing, Emerging Media Trends, an

Venue: New York Marriott Marquis Hotel

Location: New York, New York, United States

Event Date/Time: Feb 23, 2010 End Date/Time: Feb 24, 2010
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Featured Topics

· Enforcement by the three centers within FDA that regulate drugs, biological products and veterinary drugs

· Direct-to-consumer advertising

· State regulations

· Oversight of off-label issues by the Office of Inspector General and Department of Justice

· Latest innovations in the use of the internet for product communication

Learning Objectives:

At the conclusion of this conference, participants should be able to:

· Identify the trends reflected in the latest enforcement actions and policies by the FDA

· Summarize best practices by other companies in implementing regulatory policies

· Describe how companies can best navigate the regulatory review process at FDA

· Outline the policies and actions being taken by others, such as OIG, DOJ and trade and professional associations

Target Audience:

Professionals who are new to pharmaceutical advertising and promotion as well as those who have been involved in this area for some time, including professionals from:

· Marketing

· Legal/Regulatory affairs

· Public relations/Advertising

· Marketing communications

· Compliance and management in pharmaceutical, veterinary medicine, biologics and medical device companies and organizations


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