The purpose of the conference is to consider the need for, and possible establishment of, a group to assist in this internationalization of business education in Asia.

After the hit of Asian Economic Crisis in 1997/1998, the Asian economy has recovered and some countries have shown relatively high economic growth. However, in 2007/2008 the global economic crisis that started in USA cannot be avoided and finally has influenced the Asian economy. Some businesses received the impacts and become collapsed, especially the financial sector. So it is agreed, that the chosen theme for the 14th AFBE International Conference is: 'The Effect of the Global Economic Crisis on Business in Southeast Asia'.

The general objective of this International conference is to facilitate the meeting of academia, business practitioners, government agencies, and other organizations related to business and education for information and knowledge exchange. The specific objectives are as follows. 1. To facilitate the academia, business practitioners, government agencies, and other organizations related to business and education to present their research papers. 2. To facilitate the exchange of knowledge and information among academia, business practitioners, government agencies, and other organizations related to business and education. 3. To encourage and support interaction between international academia, business practitioners, government agencies, and other organizations related to business and education.