Event Date/Time: Mar 23, 2010 End Date/Time: Mar 24, 2010
Registration Date: Mar 01, 2010
Early Registration Date: Jan 29, 2010
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At the Dallas 2010 Optimization Summits, you’ll experience learning by doing. You’ll build your own two-day curriculum out of flexible full-day, half-day, and two-hour component workshops on Social Media, all of which are carefully planned to build upon each other progressively, and expand your understanding and skill set exponentially. The knowledge you receive will be continually reinforced by hands-on interaction to make certain you have not just the knowledge, but the know-how!


Whether it’s designing a real Facebook page that’s optimized to develop stronger relationships with your customers, or using Wordpress to design a powerfully communicative website or blog that represents your newly optimized brand, or actually raising your existing website to top search engine ranking; you won’t just listen … you’ll see, hear, and do. Even before you leave the event, you will design and develop your own New Media solutions, and begin to experience real-time results that will continue to grow as you apply the solid strategies and integration plans you’ll also receive.

“Business as usual” is no longer an option, and that’s why the Dallas 2010 Optimization Summits should be a key element of your transformation plan. There will simply be no better opportunity or environment to develop the skills and knowledge you need to meet the challenges of today’s New Media world. Joining us means that you’ve chosen for your business to survive. But we’ll go you one better … be there and we’ll teach you how to THRIVE.

We’ll see you there!

“2009 was about learning social media. 2010 will be about figuring out how to use it well.” Jason Falls

Workshop Leaders

John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide” published by Thomas Nelson, with foreword by Michael Gerber, author of The E-Myth and afterword by Guy Kawasaki.
After working with small business owners for over 15 years and growing increasingly frustrated with the lack of a systematic approach to small business marketing, including online and social media, Jantsch decided he could make his mark on the small business world by creating the perfect small business marketing system.
He has made it his mission to bring the simple, effective and affordable Duct Tape Marketing approach to the millions of struggling small business owners all over the world through workshops, the Duct Tape Marketing small business marketing system and the Duct Tape Marketing Authorized Coach network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as “Best Small Business Marketing Blog” in 2004, 2005 and 2006 by the readers of Marketing Sherpa.Duct Tape Marketing: Using Social Media to Generate Referrals – Workshop Leader John Jantsch Wednesday- Two, Two Hour Workshops

Jason Falls My work has resulted in social media executions deemed “innovative” and industry firsts, particularly in the spirits industry. One project I was involved in won a 2009 Sammy Award, the main honors given to work in social media. Paul Gillin, Tamar Weinberg and Kyle Lacy have written about my work in books, which is really flattering. Perhaps the most fun I have is speaking and conducting seminars for conferences, groups and even private corporate events. I’ve spoken in three countries and on two continents, unless you count my late night soliloquies at the hotel bar in Cancun on vacation. SocialMediaExplorer.com, the blog, gets a fair amount of recognition, of which I’m very grateful. The most notable of which is probably listing in the top 20 or so (it changes daily sometimes) of the Advertising Age Power 150 Blogs. For a few weeks in 2009, I was actually ranked No. 1. (Not sure why.) I maintain a handful of professional affiliations and memberships, including serving as president and co-founder of the Social Media Club Louisville. I am also a member of the Public Relations Society of America, International Association of Business Communicators and Greater Louisville Inc., (the Louisville Chamber of Commerce). All that and I’m originally from a little town called Pikeville in Eastern Kentucky. I live in Louisville, Ky., with my wife, Nancy, and my children, Grant and Katie, who are unquestionably the real reason I was put here.

Social Media Strategy, Measurement and ROI Workshop Leader Jason Falls of Social Media Explorer Two, Two Hour Workshops

John Pozadzides is the CEO of iFusion Labs, the parent company of Woopra, host of the popular Wealth Nation podcast, former Chief Marketing Officer for Layered Tech, founder of HTMLHelp.com, and former Vice President for SAVVIS Communications. John is also co-organizer of WordCamp Dallas 2008, WordCamp Dallas 2009, and likely the most prolific WordCamp videographer on the planet. HTMLHelp.com was one of the first 3,000 domains on the Internet. This is the site he founded to teach people how to do Web development in the very early days, whenhe was also contributing to the development of the HTML language and the original CSS specifications, for which he would later be placed in the W3C’s Hall of Fame on the 10th anniversary of CSS. Web Design Group . If you Google “John P” I’m #1 out of about 188 million results. He has published over 1,600 articles on my blog, and according to Alexa it is about the 30,000th most visited site on the Internet (out of 500 million registered domains). John routinely lectures on blogging, social media and web development and have been published and quoted as an industry expert in magazines, books and other periodicals around the world. John is currently the CEO of his own start-up, and also an angel investor and adviser to other start-ups. Websites Designed For Real Time- Workshop Leader John Pozadzides Two Hour Workshop

Giovanni Gallucci

A recovering .NET programmer turned tech evangelist who provides strategy for social media, brand development, and Online PR for forward-thinking companies and individuals. Giovanni designed, developed and deployed online communities when MySpace was no one’s space, has used a Mac since before the “i” anything, and created vertical search engines when Larry and Sergey (Google’s co-founders) were still undergrads.

Look for Giovanni’s upcoming book entitled “The Social Media Operator’s Manual” and “Facebook Marketing: An Hour A Day”published in October 2009. The nexus of Giovanni’s online universe can be found at gallucci.net. Giovanni is a keynote speaker who presents at national events like ad:tech, FlashForward, Macworld, and Search Engine Watch Live! and has been covered in a variety of media outlets including AdAge, AdWeek, The Dallas Morning News, Fox Business News, The Houston Chronicle, Inc. Magazine, InfoWorld, NBC, The New York Times, The London Telegraph, USA Today, and Wired Magazine among others. Giovanni provides social media marketing services through Simply Interactive and other top-tier interactive agencies and public relations firms. Social Media Eco System- Workshop Leader Giovanni Gallucci Wednesday- Two Hour Workshop

Geno Church - Word of Mouth Inspiration Officer, Brains on Fire
Geno was born and raised in the South and proudly calls Greenville , SC his home. He spent two years at Furman University and went on to the University of South Carolina to receive a degree in Advertising. In his 13+ years with Brains On Fire, Geno has helped build word of mouth into the identities of brands that include Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, National Family Partnership, Earshot Independent Music Stores, the US Office of National Drug Control Policy, Ronald McDonald Children’s Charities, and Rage Against the Haze (South Carolina’s youth led anti-tobacco movement). Geno is responsible for developing word of mouth, buzz, viral and evangelism strategies for Brains on Fire’s clients. Geno has been repeatedly recognized as a thought leader in both the identity and word of mouth realms and has also received awards from numerous organizations, including the 2004 National ADDYs, where he received honors for his work with Rage Against the Haze. Rage also won a coveted gold Effie award in 2008 and a Wommie award in 2006 from the Word of Mouth Marketing Association. The Fiskars Brand Ambassador movement, of which was Geno’s brainchild, was also recognized by ad:tech and the Forrester Groundswell awards in 2007. In addition, the children’s book he helped illustrate and create, The Red Ribbon Works, was used as a backdrop for President Clinton’s War on Drugs.
Geno has given presentations at numerous events, including the National Conference on Tobacco and Health, the American Public Health Association Exposition, several Word of Mouth Marketing Association conferences, Social Media 2007 in Atlanta and Customer Management World 2007 inJohannesburg , South Africa . He is a frequent contributor to the Brains on Fire blog, which is one of the top marketing and word of mouth blogs in the world and referenced industry wide on a weekly basis.
Geno is a co-author of the book Brains on Fire to be published by Wiley Publishing in 2010. Book pre-orders being in March.

Brains On Fire People are the Killer App: Lessons Learned from Creating Word of Mouth Movements Workshop Leader Geno Church

Mark Roberge, VP Sales, HubSpot HubSpot is an Internet marketing software company based in Cambridge, MA. Mark oversees HubSpot’s entire sales function, having grown the department to 40+ sales reps and approximately 2,000 customers in just over two years. Prior to HubSpot, Mark founded and held executive positions in startups in the social media and mobile sectors. Mark started his career as a technology consultant with Accenture. Mark holds an MBA from the MIT Sloan School of Management where he was a semi-finalist in the 2005 MIT $50K Business Plan competition and was awarded the Patrick McGovern award for his contributions to entrepreneurship at MIT. He holds a bachelor’s degree in Mechanical Engineering from Lehigh University. Mark has been featured in the Wall Street Journal, TechCrunch, and other major publications for his entrepreneurial ventures. Mark is a regular speaker at MIT and various industry conferences on the topics of inbound marketing and sales 2.0.

Blogging Strategy Workshop Leader Mark Roberge Vice President of Sales, HubSpot

Duncan Alney, President, Firebelly Marketing

Duncan Alney is focused on configuring and integrating social media marketing strategies to help companies build emotional relationships and build value for both brands and their audiences. His clients include QDoba Mexican Grill, United Way, American Cancer Society, YATS, and J.C. Hart – and he works with his team to develop and measure conversations, content and community.

Duncan has worked in the brand communications field for 17 years, and holds degrees from Hanover College, USA and St. Xavier’s College, Calcutta, India. He’s an award winning short film maker and a voracious writer, blogging for Digitalia, a social media marketing blog, and publishing Passionati, an online magazine on music, film, travel, food, and life. Duncan is also an avid traveler, chaser of food experiences, photographer and film maker. He’s completed 5 marathons and several triathalons.

Best Practices: Content, Conversation, and Community: Building the Social Media Mullet ,Workshop Leader Duncan Alney, President, Firebelly Marketing

Eric Brown

Eric started Urbane Apartments in 2003, after leaving a lengthy stint as a Senior Vice President at Village Green Companies. The Urbane Way significantly sets him apart, coupled with his unique approach to Underground Marketing and Property Management, focusing on the Residents Experience. His assets have achieved some of the highest rents per S/F and per unit in SE MI.

“The Urbane Way” Breaks From the Pack of Apartment Commodity shunning traditional marketing for Social Media Marketing with significant focus on Enhancing the Residents Experience. Eric was nominated for and selected by Business Week as one of four Social Media Innovators, for their Voice of Innovation for Social Media for 2009.

Moving the Google Needle-Workshop Leader Eric Brown Wednesday-Four, Two Hour Workshops

Chris Boudreaux Chris created SocialMediaGovernance.com to provide tools and resources for leaders and managers who want to get the most from their social media and social application investments. In addition, Chris leads cross-functional teams to create new capabilities and services – from strategy through execution – and he led online product development and business transformation initiatives at companies including Bank of America, Boeing, eBay and Microsoft. Chris’s work in social media has been featured by industry researchers and journalists including Forrester, Mashable and Reuters. He is currently developing a book on the topic of Social Media Governance. In the past, Chris led product development and business development at two digital media and online advertising start-ups – one of which was acquired by Glam Media in 2008. Chris earned an MBA and MS in Computer Science from the University of Chicago; a Master of Aeronautical Science from Embry-Riddle Aeronautical University; and a BS in Management from Tulane University. Chris is a former officer in the U.S. Navy, and lives in Silicon Valley with his wife, Frankie, and their son. Social Media Monitoring Tools with Workshop Leader Chris Boudreaux of Social Media Governance

Creating the Social Org Workshop Leader Chris Boudreaux of Social Media Governance

Erica Campbell has experience across multiple industries including automotive, real estate, heavy equipment, travel, sports and entertainment. Campbell joined Dominion Enterprises in 2004 and currently serves as the Senior Manager of New Media Marketing for For Rent Media Solutions. Her experience includes developing, executing, optimizing and analyzing social media strategic plans across multiple channels including blogs, social networking sites, video sharing sites and other conversational media. She spends a great deal of time building relationships with social media influencers, bloggers and new consumer business to generate awareness of clients and products. Campbell is also responsible for managing the email marketing campaigns. In addition, Campbell is an industry speaker and conducts added value Webinars for customers as well as training for For Rent Media Solutions employees nationwide.

Campbell has also presented topics such as Search Engine Optimization and Social Media at the Corporate Housing Providers Association Conference & Exposition, Hampton Roads American Marketing Association Event, Old Dominion University American Marketing Association, Virginia Small Business Development Center Professional Development Meeting, and Florida Apartment Association Education Conference & Tradeshow, Volunteer Hampton Roads, and to the Virginian Pilot Leadership Team. In addition, she serves as Vice President of Social Media on the Board of the Hampton Roads Chapter American Marketing Association and is a member of the PR/Marketing team for the Tidewater Affiliate of Susan G. Komen for the Cure. Campbell holds a Bachelor’s Degree in Sports Management from Old Dominion University.

Video & Photo Sharing for Optimum Growth & Brand Exposure Workshop Leader Erica Campbell

Jay Ehret

Chief Officer of Awesomeness for The Marketing Spot in Woodway, Texas. A small business marketing coaching and consulting firm he founded in 2001. He is a marketing coach, consultant, speaker, and blog author. He specializes in building remarkable local brands with his 4-Spot Marketing Model. Jay authors The Marketing Spot small business marketing blog and hosts and produces the Power to the Small Business podcast. Jay is a frequent speaker at conferences and industry association events. He is a featured speaker at the 2010 National Golf Course Owners Association annual conference. In addition Jay has been a featured speaker at South by Southwest Interactive, the National Continuing Education Association Marketing 2.0 Conference, and the Houston Small Business Development Center. In November, Jay was a featured speaker at the premier Global Golf Marketing Conference in Seoul, Korea. Jay is a media apostate and a social media antagonist. He doesn’t believe you need to cast your lot exclusively with traditional media, new media, social media, or whatever media term crops up in the next year. Jay believes in the doctrine of Straddling the Fence because the grass is greener on both sides.

Build An Awesome Brand!- Workshop Leader Jay Ehret

Website: www.TheMarketingSpot.com
Blog: www.TheMarketingSpotBlog.com
Podcast: http://TheMarketingSpot.podomatic.com/
Facebook: www.Facebook.com/TheMarketingSpot
Twitter: http://Twitter.com/TheMarketingGuy
YouTube: www.YouTube.com/TheMarketingSpot

V. Scott Ellis

Scott Ellis has been on the cutting edge of web technology since 1997 building websites, e-commerce engines and on-line marketing strategies for corporations and clients such as CSC, Vignette, IMB, Verizon and others. After a 2 1/2 year stint in Management Consulting with Risk Management Firm Protiviti, Scott co-founded BlackBox Technologies with partners Martin Wind and Victoria Wind who had been colleagues for the past 10 years. With a focus on Web 2.0 technologies and websites, BlackBox was established to provide technology guidance to all sizes of companies from start-up’s to large corporations interested in taking advantage of leading edge web technology. With a background in web content management and design, Scott’s expertise has enabled him to build a practice around a philosophy of helping clients build technology into their business while keeping their business goals and ROI at the forefront rather than putting the technology first. Scott holds a Bachelors in Psychology from Purdue University and currently resides in Dallas, TX.

Wordpress 101- Workshop Leader V. Scott Ellis -Wednesday- Four, Two Hour Workshops

You can find him on the web at:
Twitter: @vsellis
Facebok: http://www.facebook.com/vsellis
LinkedIn: http://www.linkedin.com/in/vsellis
Flickr: http://www.flickr.com/photos/vsellis

BlackBox Technologies
BlackBox Technologies is web presence service provider specializing in content management systems, social media, Search engine optimization design and development. The overriding philosophy of our company is to go beyond excellent customer service by being generous with our knowledge and educating our customers on what they need to know to be successful online. With more than 30 years of combined web experience, the partners at BlackBox Technologies have the technical and business experience to help businesses succeed online.

While BlackBox is generally software agnostic we recommend and specialize in the WordPress platform for content management.

Nadeen Green, Senior Counsel
For Rent Media Solutions

Nadeen Green has been an attorney since 1979. She has taught Fair Housing law to the multi-family housing industry since the Fair Housing Amendments Act when into effect in 1989. Her many programs (over 900) have been presented to apartment management companies and state and local apartment associations nationwide. She has been asked to speak numerous times for the National Apartment Association and the Multi-Housing World annual conventions. Her reader-friendly articles on Fair Housing appear regularly in industry publications.

Nadeen is proud to be Senior Counsel with For Rent Media Solutions, which offers print and online advertising products for all communities, whether through For Rent Magazine®, ForRent.com, Para Rentar, Senior Outlook, After 55, or specialized publications for condominiums, student housing and the like. Legal Sweepstakes, Contests, and Similar Competitions

Mark Juleen,V.P., Director of Marketing & Training, J.C. Hart Company, Inc.
Mark has been working in Marketing and Customer Service for more than 9 years. For the last 6 years he has been the V.P., Director of Marketing for the J.C. Hart Company based out of the Indianapolis, IN area. As Director of Marketing for this small development, construction, and management company, Mark wears many hats that touch every department in the business including marketing, IT, customer service, and PR. His experience with Toyota and Lexus prior to J.C. Hart allowed him to develop a passion for kaizen (or continuous improvement) and in providing remarkable customer service. Mark has leveraged this passion to help push his small company into utilizing new technology and online resources for marketing and managing their communities.

Beyond Facebook: Marketing on Other Social Networks - Two, Two Hour Workshops Workshop Leaders Mark Juleen

Connect with Mark online at:

Brad Marting

Mr. Marting is a professional speaker, trainer, and consultant for OptiYield, a consulting company specializing in profit optimization for real estate investments. His formal education includes a Bachelor of Science degree in Business and a Masters of Business Administration degree. He is a licensed real estate broker and holds designations as a Certified Property Manager, Certified Commercial Investment Member, Certified Apartment Property Supervisor and an Accredited Apartment Association Instructor. He has more than 30 years of real estate experience and has served as an officer and past chapter president for both IREM® and NAA®. In 2009, he was the Chairperson for the Income & Expense survey for residential real estate assets for IREM®. He is an award-winning author for his article in the Journal of Property Management on Yield Management and was co-founder and co-inventor of YieldStar®, a rent optimization system. He has acquired, managed, sold and consulted on more than three-billion dollars of real estate investments.

Power Pricing: Revenue Management- Workshop Leaders Brad Marting and Jennifer Nevitt Casey -Tuesday Basic Wednesday Advance- Four, Two Hour Workshops each day

Jennifer Nevitt Casey

Since 1993, Jennifer Nevitt Casey, Chief Executive Officer of Bravo Strategic Marketing, Inc., has developed return-on-investment strategies for multifamily real estate investment portfolios with a capitalized value exceeding $6 billion. She is also a highly successful income growth strategist for residential assets and considered one of the nation’s most innovative real estate marketers. She is also President of Rohman Management and a Partner in Rohman Development, a New York City-based real estate development firm formed by a group of veteran professionals targeting the southeastern United States as its focus point for apartment development. She provides consultation on product design, the importance of a development’s timing, correct market positioning and proven successful leasing and for-sale marketing strategies. She is a contributing author of the Urban Land Institute’s book, “Developing Multifamily Housing,” and co-author or the National Association of Home Builder’s book, “How to Excel at Leasing Apartments.” Her credits also include inventor and founder of YieldStar Technology, LLC, a yield management, B2B software application that optimizes revenue for the multifamily real estate industry and whose assets were acquired by RealPage. A dynamic speaker known for captivating audiences, she has trained over 20,000 professionals within the multifamily industry and sales teams for newly constructed condominiums and single family homes.

Power Pricing: Revenue Management- Workshop Leaders Brad Marting and Jennifer Nevitt Casey -Tuesday Basic Wednesday Advance- Four, Two Hour Workshops each day

Mike Whaling

Through his work at 30 Lines, Mike Whaling advises businesses and organizations on all aspects of online brand development, digital marketing and communicating through social media. His work as a brand builder was recognized by Business Week this year when one of his clients — Urbane Apartments — was named as one of four Innovators in Social Media, next to companies like Ford and the Sharing Foundation.

With many clients in the multifamily real estate industry, Mike co-moderates the weekly #AptChat on Twitter to discuss how apartment companies can use social media and other digital tools for their business.

Mike has been named a Young Business Leader by Florida Trend and the Volusia Business Report, and he also was named a Top 10 Promoter of Technology for the multifamily real estate by Broadband Properties. Mike manages various technology groups around the web, serves as a technology advisor to Men’s Health Living magazine, and has been featured in numerous publications including the Orlando Sentinel, the Orlando Business Journal, Urban Land Magazine, Multifamily Executive, Multi-Housing News and Entrepreneur Magazine.

Facebook- Workshop Leader Mike Whaling Tuesday- Four, Two Hour Workshops


400 North Olive Street ·
United States

Additional Information

THE EARLY REGISTRATION FEE IS ONLY $329 ($429 after January 29, 2010) AND INCLUDES: The Welcoming Reception, Networking Reception, Pre-Course Workbooks,Pre-Course Webinars or Conference Calls provided by Workshop Leaders, Resource Room Luncheon and Access to all Workshops. Registration and the Networking Reception is Monday ( March 22st) 7 PM to 9 PM Tuesday and Wednesday ( March 23rd & 24th) Workshops start at 8 AM and ends at 6 PM Note: To pay by credit card please register online, select the “Bill Me” option and either call or fax your credit card information to Telephone: 727.784.9469 • Fax: 727.784.7978 Register here http://www.regonline.com/builder/site/Default.aspx?eventid=804031