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| Category |
Business: Management
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| Category 2 |
Business: Marketing_and_Sales
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| Category 3 |
Regional: Middle East
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| Description |
By the end of the program, participants will be able to:
Understand why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
Determine the uses and objectives of a CRM system.
Recognize best practices in implementing a CRM strategy.
Use CRM for improving marketing, sales, customer service, and customer contact
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