Primer on Measuring the ROI of Integrated Marketing and Branding Initiatives
Venue: Online Webcast
|Event Date/Time: May 06, 2010|
This webcast will provide you with a step-by-step primer of how to measure the return on investment for integrated marketing and branding initiatives. You will learn best practices and potential pitfalls, and also review multiple examples of how ROI has been successfully measured at other institutions. Attendees will also review several measurement templates that can be adapted to their own institutional marketing and branding efforts.