Higher education marketing professionals are under tremendous pressure to prove the effectiveness of their marketing and branding initiatives. To ensure continued funding, marketing offices must measure return on investment and communicate success to the right people.

This webcast will provide you with a step-by-step primer of how to measure the return on investment for integrated marketing and branding initiatives. You will learn best practices and potential pitfalls, and also review multiple examples of how ROI has been successfully measured at other institutions. Attendees will also review several measurement templates that can be adapted to their own institutional marketing and branding efforts.