Event Date/Time: May 20, 2010 End Date/Time: May 21, 2010
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A new wave of computing tools and applications – illustrated by examples ranging from Wikipedia to MySpace to blogs – has grown in popularity during the past five years, and is now reaching “mainstream” status in some parts of society. More important, it is now being investigated and adopted by CIO’s and senior executive in large, pragmatic Business organizations as a way of reaching new markets, increasing revenues and profits, increasing productivity and effectiveness of its employees, and many other benefits.
“Enterprise 2.0” is the term now used to describe Business-Oriented adoption and implementation of technologies, Business strategies and cultural practices that were originally focused on informal networking activities among consumers, students, and teenagers.
But most organizations believe that the technologies of Enterprise 2.0 are less important than the Business strategies that need to be reexamined and updated. How can Enterprise 2.0 help us find new markets and customers? How can it help us find new products and services to offer existing customers? How can we find ways to increase collaboration between our employees, customers, suppliers, and other citizens – using, for example, strategies like “crowd-sourcing” -- rather than operating entirely within a fortified firewall barrier? And how can we improve the effectiveness of communications with our customers, so we can spend more time listening to them, and less time preaching at them?
Enterprise 2.0 is a “strategic” issue: it requires senior corporate executives – including the CIO and senior IT Managers – to rethink basic assumptions about their Business, their customers, their suppliers, their work-force, their revenue models, and the day-to-day processes by which they carry out their Business.
This seminar is designed to help attendees understand the importance and impact of Enterprise 2.0 from both a Business and technology viewpoint.

A veteran of the IT industry for nearly 45 years, Ed Yourdon has been deeply involved in the Internet revolution since it began in the mid-1990s; he has served on Boards of Directors and technical advisory boards for numerous high-tech startup companies in the U.S. and India. He has been involved in Enterprise 2.0 since its beginnings in the 2002-2003 period, and he currently consults, lectures, and writes about various aspects of the new technologies. Mr. Yourdon will summarize the technologies, identify the strategic issues facing IT managers and senior executives today. He is an internationally-recognized computer consultant, as well as the author of more than two dozen books, including: “Byte Wars”, “Managing High-Intensity Internet Projects”, “Death March”,”Rise and Resurrection of the American Programmer”, and “Decline and Fall of the American Programmer”. His latest book, “Outsource: competing in the global productivity race”, discusses both current and future trends in offshore outsourcing, and provides practical strategies for individuals, small Businesses, and the nation to cope with this unstoppable tidal wave. According to the December 1999 issue of “Crosstalk: The Journal of Defense Software Engineering”, Ed Yourdon is one of the ten most influential men and women in the software field. In June 1997, he was inducted into the Computer Hall of Fame, along with such notables as Charles Babbage, Seymour Cray, James Martin, Grace Hopper, Gerald Weinberg, and Bill Gates.


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