Event Date/Time: Mar 18, 2010 End Date/Time: Mar 18, 2010
Registration Date: Feb 22, 2010
Early Registration Date: Feb 14, 2010
Abstract Submission Date: Feb 14, 2010
Paper Submission Date: Feb 22, 2010
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Description

National Conference on
Think Global – Go Rural
@
K.S. Rangasamy College of Arts & Science, Tiruchengode, Tamilnadu
on
18.3.2010

About the Conference

Rural household constitute 72% of the Indian population and that works out to 720 million customers. The rural India contributes 43% of the national income and is expected to increase to US$ 425 billion in 2010. According to a recent McKinsey survey, the rural market in India would grow four times from its existing market size. Already the growth has been witnessed in various business sectors that include FMCGs, consumer durables, automobiles, pharmaceuticals, telecommunication, insurance, DTH etc. Here arises an opportunity for the marketers to tap the Indian rural market by offering value driven products to increase their market share. The national conference aims to bring together the academicians, researchers, marketing practitioners and students in disseminating their knowledge in the field of rural marketing. They would be suggesting global practices that can be best suitable for improving the standard of living in the rural India.

About the College

K.S. Rangasamy College of Arts & Science is a part of KSR Educational Institutions. It was started in the year 1995 by the KSR Educational & Charitable trust. Lion. Dr. K.S. Rangasamy MJF., is the founder and president of the Trust. The college is situated in a serene campus of 350 acres on the Tiruchengode – Erode (State Highway), 12 km from Erode and 8 km from Tiruchengode. The college was affiliated to Periyar University, Salem and very recently has got the autonomous status. The college has been started with the vision of providing academic standards of the highest order with laudable idea of providing education for the rural youth in and around Tiruchengode and the neighbouring districts. The college has a team of experienced and efficient faculty. Undergraduate and postgraduate programmes are offered and many of the departments are recognized for research activity leading to M.Phil and Ph.D programmes. The college became an ISO 9001 – 2000 (E) certified institution during 2005.

About the Department of Management Studies

The Department is rated as “A” category business school by AIMA – IMRB survey of 2009. The Department is offering B.B.A., M.B.A., M.Phil., and Ph.D programmes. Faculty members of the department are specialized in Finance, Marketing, Human Resource, Operations, and International Business.

The Department has conducted a survey on ‘Police Image in Namakkal District’. Some of the faculty members are involved in consulting assignments. Knowledge management, Competency mapping, CRM in retailing, Recruitment process, Motivation techniques and Stress management are the priority areas of research. The plan of action of the Department for the next five years includes developing entrepreneurial ambitions among students, offering business consultancy and undertaking quality research beneficial to the society, business, and the Government.

Call for Papers

Faculty members, research scholars, practitioners and students are invited to submit research papers on the main theme and/or any of the following sub-themes of the conference.

o Marketing environment
o Segmenting, Targeting and Positioning
o Consumer Behaviour
o Product decisions
o Pricing decisions
o Promotion mix decisions
o Distribution channel decisions
o Rural retailing
o Marketing strategies
o Innovations in rural marketing
o Participation of self-help groups in rural marketing
o Public Private Partnerships (PPP) in creating standard of living
o Consumerism in rural areas
o Impact of fake products in rural areas
o E-marketing in rural areas
o Rural services
o Other issues related to the theme of the conference

Guidelines for Abstract and Full Papers

Original research work is expected from the faculty members, research scholars, students and marketing practitioners on the mentioned theme. The abstract (not exceeding 300 words) along with full paper (not exceeding 4000 words) should be sent on or before 14.2.2010. After the blind review, the author(s) would be intimated on the acceptance by 24.2.2010.

The author(s) are requested to send the abstract and full paper along with a soft copy (typed in MS Word) in CD or send it as an attachment copy in e-mail. The paper should be mailed to the Conference Convener in the specified e-mail id.

The following format has to be followed in sending papers:

Font type: Times New Roman; Single line spacing for abstract and two line spacing for full paper;
Font size: Paper Title – 14; Sub Title – 12, Authors name with designation – 10 in italics; Paragraph Text – 11;

Publication of the Conference Proceedings (Edited Book with ISBN number) by Excel Publishers

All papers accepted by the programme committee will be considered for presentation at the Conference. However, only selected papers will be published in the Conference proceedings (Edited book with ISBN number) to be published by Excel publishers and those whose papers are being published have to pay an additional amount of Rs.595/-

Important Dates

Last date for sending abstracts and full papers : 14.02.2010
Intimation of selected papers : 24.02.2010
Registration to be made on or before : 03.03.2010
Conference date : 18.03.2010

Registration

Research scholars & students : Rs.250/-
Faculty members : Rs.400/-
Executives : Rs.800/-

Registration fee covers kit, working lunch and refreshments


Organising Committee

Chief Patron
Lion Dr. K.S. Rangasamy, MJF
Founder – President
KSR Educational Institutions

Patrons
Mrs. Kavithaa Srinivaasan, M.A., M.B.A.,
Executive Director, KSR CAS

Dr. N. Kannan, Ph.D.,
Principal, KSR CAS

Chief Editor
Dr. RM. Chidambaram
Director – Dept. of Management Studies, KSR CAS

Convener
Dr. K.V. Kannan
Senior Lecturer, KSR CAS

Co-ordinator
Mr. M. Prasad
Lecturer, KSR CAS


National Conference on
Think Global – Go Rural
Registration Form

Name of the Author(s)
1.
2.
Organisation Address



Telephone/ Mobile No. :

E-mail :

Title of the paper :


For Registration the Demand Draft has to be drawn in favour of The Principal,
K.S. Rangasamy College of Arts & Science payable at Tiruchengode.

Draft No. :
Dated :
Banker’s Name :
Amount (Rs.) :



Date: Signature(s)


The registration form along with the Demand Draft has to be sent to:

Dr. K.V. Kanann
Convener: National Conference on Think Global – Go Rural
Senior Lecturer – Dept. of Management Studies
K.S. Rangasamy College of Arts & Science
KSR Kalvi Nagar
Kuchipalayam Post
Tiruchengode – 637 215.
Tel : (04288) 274741/2/3/4
Fax : (04288) 274870
Mobile : 0 94435 46434
E-mail : kvkannan4u@gmail.com
Website: www.ksrcas.edu

Venue

Additional Information

Publication of the Conference Proceedings (Edited Book with ISBN number) by Excel Publishers All papers accepted by the programme committee will be considered for presentation at the Conference. However, only selected papers will be published in the Conference proceedings (Edited book with ISBN number) to be published by Excel publishers and those whose papers are being published have to pay an additional amount of Rs.595/- Important Dates Last date for sending abstracts and full papers : 14.02.2010 Intimation of selected papers : 24.02.2010 Registration to be made on or before : 03.03.2010 Conference date : 18.03.2010 Registration Research scholars & students : Rs.250/- Faculty members : Rs.400/- Executives : Rs.800/-