At the conclusion of this workshop, participants should be able to:

· Demonstrate core competencies in industry-based drug information practice for both field-based and headquarter-based; verbal and written responses; provision of on-label and off-label information; medical and scientific literature evaluation; regulatory and legal applications; and scientific balance versus fair balance

· Discuss important and recent developments regarding health care reform and regulatory guidance related to medical communications

· Recognize medical communications involvement in job functions such as promotional review, REMS, training, compliance, and referencing

· Assess the current landscape for field-based medical communications, and identify ways to enhance their ability to interact with academicians

· Discuss the do’s and don’ts of dissemination of off-label information

· Identify obstacles and opportunities on the horizon for medical communications, and potential ways to benefit from both