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Reputation Institute is pleased to announce its 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness will be held in Rio de Janeiro, Brazil at the Sofitel hotel at 4.240 Atlântica Av., at Copacabana Beach with generous sponsorship from Petrobras, Itaú, Cemig and Nestlé and support from TAP and Tetra Pak this May 19 to 21, 2010.
Conference Theme: The Sustainability Imperative: A Strategic Role for Reputation Management
A sustainable system aims to generate value and endure, being economically viable, socially fair and environmentally right. Companies today are facing increasing pressure from multiple stakeholders for sustainable behavior. Each group of stakeholders has varying expectations regarding the company's sustainable operation. This is made evermore clear when society demands openness and transparency on behalf of large companies; consumers are willing to pay an extra price on products that guarantee the source of its raw materials and the destination of its waste; and investors expect trustful information about the company's operations. While the theme of sustainability has made its way into the media spotlight, numerous companies have begun reporting on their environmental and societal impact in addition to their economic performance.
Balancing multiple stakeholder expectations in this realm with organizational initiatives is a great challenge for organizations interested in effectively managing reputation. With the objectives of promoting the exchange of experiences, showcasing best practices and further deepening the academic discussion, Reputation Institute is hosting the 14th Annual Conference on Corporate Reputation, Brand, Identity and Competitiveness, held in Rio de Janeiro, around the theme "The Sustainability Imperative: A Strategic Role for Reputation Management".
More than 20 breakout sessions, with up to 4 presenters in each session, will discuss the following topics, among others:
- The Experiences of Institutions and Companies from BRIC Countries in Reputation Management
- Business Risk versus Reputation Risk
- Internal and External Alignment of Stakeholder Expectations
- Online Reputation Management
- Linking Shareholder Value with Sustainability
- Media Coverage of Sustainability and its Impact on Reputation
- Identity and Identification
- Brand and Sustainability
- Embedding Values of Sustainability: Discourse and Practices
- Successful Brands and their Strategies for Reputation and Sustainability
- Communication on Sustainability Projects
Working on Communication and Sustainability Indicators
We have put together an exciting 3-day program with the help of our sponsors. The conference starts Wednesday May 19, 2010 and concludes on Friday May 21, 2010. The Conference Program will begin Wednesday afternoon with two plenary sessions and breakout panels followed by a cocktail. A full program of plenary sessions and breakout workshops will follow on Thursday with a half-day on Friday, allowing visitors to enjoy a weekend in Brazil with new and old friends.
Mark your calendars and join Reputation Institute in Rio de Janeiro, Brazil for Reputation Institute's 14th International Conference Program taking place May 19 to 21, 2010!
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