Scheduled to be held on 8-9 April 2010 at Shanghai & 12-13 April 2010 at Singapore, this 2 day workshop is designed to help Pharma and Biotech providers and users of CI information to achieve leadership in the development and commercialization of their pharmaceutical products. It will provides an introduction to CI and an overview of the fundamental principles of establishment and management of the CI function, processes and operations in Pharma and Biotech. All senior professionals in the pharma and biopharma industry are urged to sign up for this workshop, particularly, all competitive intelligence professionals, regional and country mangers and marketing staff, all employees of pharmaceutical companies involved in the colleciton and utilization of CI information and market research professionals. For more information, please contact our Customer Service at +65 6514 3180 or email us at register@ibcasia.com.sg or visit www.ibc-asia.com/competitive intelligence

During the course, you will also be introduced to a series of pharma industry case studies designed for building CI expertise in specific functional areas such as Marketing, Sales, Finance, R&D, Manufacturing/Operations. It will conclude with all participants practicing the process of design and execution of business strategy and competitive simulation, also known as a "war games" exercise.