Event Date/Time: Apr 20, 2010
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Your website navigation is clear. Your content is on target with what interests your audience. But your website still isn't engaging your visitors in the way you'd like.

If the writing style on your site is not web-friendly, your most important audiences may not receive your messages. And even in today's social media world, your official website remains your most valuable online marketing tool.

Join us to explore the common pitfalls of web writing and how they can derail your site's effectiveness. Throughout the program, examples from higher education websites will be used to highlight best practices and demonstrate the value of a designated web editor to your online marketing team. You will learn how to use web writing and content presentation principles to increase your site's effectiveness and search engine visibility.